Privacy Notice
Version 1.0
Last updated: 28 October 2026
1. Who we are
Mortie Limited ("Mortie", "we", "us") is the controller of the personal data described in this notice. We are a company registered in England and Wales, company no. 17119857. Our registered office is 2 Walker Drive, Stamford Bridge, York, YO41 1FS. Our ICO registration number is ZC276327. You can contact us about privacy at ori@mortie.co.uk or by post at our registered office.
We have not appointed a Data Protection Officer because we are not required to.
2. What this notice covers
This notice covers the website mortie.co.uk and emails you send us. It does not cover the Mortie app, which is not available yet. The app will have its own privacy notice.
We do not collect personal data through forms on this website, and we do not use analytics, advertising or social media tracking.
3. Emails you send us
If you email us, we receive your email address, your name (if you include it) and anything you write in your message.
We use this to read and reply to your message and to keep a record of our correspondence.
Our legal basis is legitimate interests (Article 6(1)(f) UK GDPR): responding to people who contact us and keeping a record of it.
We keep correspondence for up to 2 years after our last contact with you, unless we need it longer to deal with a complaint or legal claim.
Please don't send us financial, health or other sensitive information.
4. Website server and security logs
When you visit mortie.co.uk, the companies that host and protect our website automatically process technical information. This includes your IP address, browser type, the page you asked for, the date and time, and security signals used to detect bots and abuse.
We use this to deliver the website to you, keep it secure and fix problems.
Our legal basis is legitimate interests (Article 6(1)(f) UK GDPR): running a secure, working website.
These logs are kept for as long as set by our providers. Cloudflare says it stores end-user activity logs for seven days by default. Lovable does not publish a fixed period for its hosting logs.
Our hosting provider may also produce aggregated visit statistics from these logs.
Cloudflare and our hosting provider set strictly necessary cookies for security and to deliver the site. See our Cookie Policy.
5. Who we share your data with
We use these service providers. They process personal data on our behalf and under contract:
| Provider | What they do | Where data may be processed |
|---|---|---|
| Lovable (Lovable Labs Sweden AB, Sweden) | Builds and hosts our website | Served from locations around the world, close to each visitor. Lovable and its providers process data in several countries, including the US. |
| Cloudflare | Delivers our website and protects it from attacks and bots | UK, EEA, US and other countries |
| Google Workspace (Google Cloud EMEA Limited, Ireland) | Runs our email inbox | Any country where Google or its subprocessors have facilities, including the US |
We may also share data with our professional advisers, or where the law requires it. We do not sell your personal data.
6. Transfers outside the UK
Some providers may process data outside the UK. When they do, we rely on UK adequacy regulations (including the UK Extension to the EU–US Data Privacy Framework for certified US companies) or approved contract terms, such as the ICO's International Data Transfer Agreement or Addendum. Contact us for more information.
7. Your rights
You have the right to:
- ask for a copy of your personal data;
- ask us to correct it;
- ask us to delete it;
- ask us to restrict how we use it;
- object to how we use it.
To use these rights, contact us at ori@mortie.co.uk. There is usually no charge. We will reply within one month. We may need to confirm your identity first.
We do not make decisions about you based solely on automated processing.
You can also complain to the ICO (see section 8).
8. Complaints
If you have a concern, please contact us first. We will acknowledge your complaint within 30 days and respond without undue delay.
You can also complain to the Information Commissioner's Office (ICO) at ico.org.uk/make-a-complaint, on 0303 123 1113, or by post at Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.
9. Changes to this notice
We will update this notice if how we use personal data changes, for example before the Mortie app launches. The date at the top shows when it was last changed.